Futureproof
Responsible AI and Marketing
We help organisations define and embed technology and marketing governance that won't fail
under regulatory, public, and stakeholder scrutiny. Tested and validated with the people it affects.
AI & technology
governance
Responsible marketing
Citizen engagement
Clever Together Futureproof is a governance and policy foresight agency, combining research and participatory methods.
We help AI and marketing stewards.
Those responsible for governance and policy decisions.
To translate expectations into policies, processes, and skills that enable confident, trusted deployment.
How we futureproof AI and marketing governance
Citizen engagement
Powered by our digital platform, we deliver large-scale engagements that ground governance decisions in lived experience, strengthening legitimacy, stakeholder buy-in, and long-term trust from the outset.
Responsible Marketing
We combine specialist expertise, governance and policy fluency, and hands-on implementation support to help organisations navigate regulatory standards, stakeholder expectations, and emerging risk, building trust and brand value.
Responsible AI
We deliver regulatory, stakeholder, and best-practice insight tailored to your context, to design AI governance that is practical, scalable, and able to withstand regulatory, public, and stakeholder scrutiny, enabling confident deployment.
Our
Services
.png)
Futureproof Knowledge & Skills
Who it is for:
Stewards building confidence in
their governance journey
What we deliver:
Policy & stakeholder expectations
Risk & benefits mapping
Industry peer benchmarking
Building the case for responsibility
Upskilling your teams
Futureproof Governance
Who it is for:
Stewards who need to put
governance into practice
What we deliver:
Responsibility principles & policy
Governance structures & processes
Risk assessments & testing
Practical guidance & communications
Stakeholder engagement & advocacy
Trust-building Engagement
Who it is for:
Stewards who need stakeholder
pre-approved governance
What we deliver:
Expectations assessment
Validation of your approach
Co-creation of governance standards
and their application
Why our model works
Industry leading
As assessed by the Responsible AI Institute and the Access to Nutrition Index
15+
Years of experience
1 million+
participants in our engagments to date
Adopted globally
by 100+ government & Fortune 50-scale organisations
What our clients say about us
Clever Together Futureproof are an important thought partner for our business globally, helping us navigate complex issues related to Responsible Marketing and Responsible AI. We have worked together for over a decade.
Jacqui Stephenson
Global Responsible Marketing Director
Mars, Incorporated
We co-crated insights with 3,000+ European citizens, instrumental in shaping our strategy, stakeholder engagement, and consumer trust-building.
Dave Barron
Director of Operations
EDAA
The team delivered training that helped civil society leaders in Germany apply Generative AI safely and responsibly, strengthening their capacity for trusted, transparent use.
Mpho Mathelemuse
Referrent
Data Civic Lab
Our team has advised:
Our team
We are a female-led team with skills spanning research, legal, policy, human rights, issues management, and campaigning.
Managing Director
Lidia Velkova
Lidia advises organisations on how to act responsibly and build trust. With over 15 years’ experience across responsible marketing, AI governance, public policy, and citizen engagement, she has guided global brands, civil society organisations, and multistakeholder initiatives through complex ethical and strategic challenges.
Senior Consultant
Leda Kuneva
Leda is a social researcher specialising in human rights, digital ethics, and responsible AI. She explores how governance and participation can make technology safer and more inclusive. She brings academic depth and practical insight to responsible AI and digital governance projects worldwide.
Associate
Gustavo Bonifaz
Gustavo is a global research specialist who helps organisations understand the societal, regulatory, and behavioural forces shaping citizen trust in governments and brands. For more than 15 years, he has led multi-country research programmes examining trust, expectations, and the political and cultural dynamics that define how organisations operate.